Carla Rojas

Social Media Strategist
& Content Creator
Art + Film


I'm a social media strategist specialized in promoting Film and T.V. programming.I help filmmakers create content and bespoke strategies to connect with their natural audiences online.I am also the founder of Artifier, a Toronto-based blog exploring the intersection of art and creativity with a dash of lifestyle.Click below to know more about me and how we can work together.


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BRANDS I'VE WORKED WITH INCLUDE:

Select Work

FESTIVALS
Volunteer Coordinator | DOCSMX
Mexico City's International Documentary Film Festival
Press Coordinator
First Ibero-American Screenwriters Congress
Interactive Marketing Assistant | Canada's Walk of Fame
Jr. Publicist | Banff World Media Festival
** Publicist** | Canadian National Exhibition
ENTERTAINMENT
Creative Director and Head of Marketing
Live concerts: Yann Tiersen, Yelle, Nouvelle Vague.
I worked closely with management and booking agents in Europe and the U.S., secured media coverage and created strategic partnerships with influencers and brands such as Sony Music, Ticketmaster, E! and the W Hotels, which resulted in selling over 8,000 tickets, multiple sold out shows, and organically becoming a Trending Topic on Twitter in Mexico City at the time of the events.
TELEVISION + FILM
Marketing and Publicity
TV Azteca, Mexico | CBC DOCS, CBC News Network
Marketing and PR coordinator developing strategies to promote multiple scripted shows, feature documentaries and a primetime reality show.
For these projects I have also managed media and talent relations, as well as coordinated integrated nation-wide campaigns, promotional tours, social media contesting, and digital initiatives in Mexico and Canada.
Social Media Marketing
I specialize in the development of tailor-made campaigns to promote documentary films and art on social media. I help filmmakers and artist tell their story online, identify cross-promotion opportunities and engage with their natural audiences.
ART
Founder
Artifier | Toronto Art Radar
In 2019 I created Artifier, an independent event directory for the Toronto Art Scene, created with the mission to help make art more accessible.
When the world shut down in 2020, Artifier partnered up with Partial and Culture Fancier to create "Remote Art Talks", a video podcast series that received over 20,000 impressions and was included in CBC Arts' roundup of the best Art Series in Canada.
After a hiatus in 2021, Artifier is set to re-launch in 2022.

Social Media Marketing for films

My goal is to help filmmakers use social media as a natural extension of their films and
use these channels as a tool to connect with its target audiences.

COMING SOON: This portfolio will move to filmsocialite.com

Every film is different and no campaign is made the same.It is important for me to truly understand your film and your voice as a filmmaker as my job is to help communicate your message to the world.After working on multiple award-winning films, series and festivals, I've developed the following framework:

MY APPROACH

1. Have a clear understanding of what your goals are as a filmmaker.2. Identify the natural audiences and target audiences of the film.3. Based on your goals, I will help you identify your strongest clips and promotional material. I will also suggest a series of content ideas and tactics we can use to engage with our chosen audiences.4. Setting up accounts and creation of content calendar.5. Campaign launch. Social media management and community engagement, identifying influential accounts and opportunities to cross-promote. (Option to launch paid campaigns).6. Review campaign performance and adjust.

SERVICES

Do you have a film, series, festival or media project and need clarity with your social media strategy?Let's talk!

My areas of expertise are:• Social Media Management
• Content Strategy
• Content Creation
• Content Curation
• Creative Direction
• Grassroots Outreach
• Influencer Research
• Paid Campaigns

AWARD-WINNING FILMS AND SERIES I'VE WORKED FOR

Pandora's Box Dir. Rebecca Snow. / Finding Sally Dir. Tamara Dawit / #Blessed Dir. Ali Weinstein / First Person
Dir. Renuka Jeyapalan, Jessie Gabe, Joyce Wong / Islamophobia is... Dir. Azeezah Kanji, Khadijah Kanji / There's No Place Like This Place, Anyplace Dir. Lulu Wei / From Earth To Sky Dir. Ron Chapman / Nature's Big Year Dir. Christine Nielsen / Chef Secrets: The Science of Cooking Dir. Leora Eisen / Bernie Langille Wants To Know What Happened To Bernie Langille Dir. Jackie Torrens / Category: Woman Dir. Phyllis Ellis / Summit 72 - Documentary series (CBC) Dir. Ravi Baichwal, Dave Bidini, Nicholas de Pencier, Robert MacAskill / Shorts Not Pants Film Festival November 2022 / REVIVAL69 Dir. Ron Chapman / REVIR Dir. Peter Hammer (International Premiere at Hot Docs 2023) / Into The Weeds Dir. Jennifer Baichwal (Spanish Subtitling) / By Water Dir. Iyabo Kwayana /
FOUR WINTERS Dir. Julia Mintz / 2023 Weengushk Film Festival

Carla Rojas | Marketing Strategist, Art + Entertainment

WORK WITH ME

Do you have a film, series, festival or media project and need clarity with your social media strategy?Let's talk!

My areas of expertise are:• Social Media Management
• Content Strategy
• Content Creation
• Content Curation
• Creative Direction
• Grassroots Outreach
• Influencer Research
• Paid Campaigns

1-ON-1 SUPPORT

BOOK A PRIVATE SOCIAL x FILM
60 MIN. STRATEGY CALL

Perfect for independent filmmakers and producers managing their own social media campaigns.Step 1. Choose a time slot in our calendar.Step 2. Book your 60 min. strategy call.Step 3. Receive a questionnaire to help me learn about your project, goals and any particular pain points you would like to address. This will help us maximize our time together.Step 4. We meet and discuss your project in detail. You'll leave with actionable ideas to help your project move forward.Step 5. Receive a recording of our session.

SEND A MESSAGE

Do you have an upcoming project or have
a specific question? Feel free to send a message!

My most requested services are:• Social Media ManagementIncludes selection and creation of promotional material (working with the material provided by the production), setting up social media channels, creation of content calendar, community engagement, analytics report. Option to add paid campaigns.*Ad spend not included.

• Selection of clips to be used as promotional materialIncludes identifying time codes, resizing clips to vertical and 1:1 as required, creation of SRT files. Option to add burned in captions.

Contact

Do you have a project within the cultural and entertainment sectors and need help with your PR / Social Media strategy?I would love to help out!

Carla Rojas | Marketing Strategist, Art + Entertainment

Thank you

Feel free to say hi on Instagram!
@carlarojasz

Carla Rojas | Marketing Strategist, Art + Entertainment