Carla Rojas

Marketing Strategist

I'm a multi-faceted marketing professional specialized in project coordination, social media management, content strategy and public relations for Art & Entertainment.

I help documentary filmmakers and artists create a cohesive strategy to successfully share their story online.

Click below to learn more about my work and the ways we can work together.

• CV
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BRANDS I'VE WORKED WITH INCLUDE:

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FESTIVALS
Volunteer Coordinator | DOCSMX
Mexico City's International Documentary Film Festival
Press Coordinator
First Ibero-American Screenwriters Congress
Interactive Marketing Assistant | Canada's Walk of Fame
Jr. Publicist | Banff World Media Festival
Publicist | Canadian National Exhibition

ENTERTAINMENT
Creative Director and Head of Marketing
Live concerts: Yann Tiersen, Yelle, Nouvelle Vague.
I worked closely with management and booking agents in Europe and the U.S., secured media coverage and created strategic partnerships with influencers and brands such as Sony Music, Ticketmaster, E! and the W Hotels, which resulted in selling over 8,000 tickets, multiple sold out shows, and organically becoming a Trending Topic on Twitter in Mexico City at the time of the events.

TELEVISION + FILM
Marketing and Publicity
TV Azteca, Mexico | CBC DOCS, CBC News Network
Marketing and PR coordinator developing strategies to promote multiple scripted shows, feature documentaries and a primetime reality show.
For these projects I have also managed media and talent relations, as well as coordinated integrated nation-wide campaigns, promotional tours, social media contesting, and digital initiatives in Mexico and Canada.

Social Media Marketing
I specialize in the development of tailor-made campaigns to promote documentary films and art on social media. I help filmmakers and artist tell their story online, identify cross-promotion opportunities and engage with their natural audiences.

ART
Founder
Artifier | Toronto Art Radar
In 2019 I created Artifier, an independent event directory for the Toronto Art Scene, created with the mission to help make art more accessible.
When the world shut down in 2020, Artifier partnered up with Partial and Culture Fancier to create "Remote Art Talks", a video podcast series that received over 20,000 impressions and was included in CBC Arts' roundup of the best Art Series in Canada.
After a hiatus in 2021, Artifier is set to re-launch in 2022.

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SERVICES
Social Media ManagementContent StrategyCreative DirectionGrassroots OutreachInfluencer ResearchPaid Campaigns

AWARD-WINNING FILMS AND SERIES I'VE WORKED FOR


Pandora's Box
Dir. Rebecca Snow

Finding Sally
Dir. Tamara Dawit

#Blessed
Dir. Ali Weinstein

First Person
A digital anthology series based on the First Person essays from The Globe and Mail.
Dir. Renuka Jeyapalan, Jessie Gabe, Joyce Wong

Islamophobia is...
Dir. Azeezah Kanji, Khadijah Kanji

There's No Place Like This Place, Anyplace
Dir. Lulu Wei

From Earth To Sky
Dir. Ron Chapman

Nature's Big Year
Dir. Christine Nielsen
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Chef Secrets: The Science of Cooking
Dir. Leora Eisen

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Consulting

Do you have a project within the cultural and entertainment sectors and need help with your digital PR / Social Media strategy?

I would love to help out!

As a consultant, I can help you get clarity about your social media strategy, how to reach your target audience and which tactics you can implement in order to reach your goals.

My areas of expertise are:

Documentary FilmsArtCultureFestivalsConcertsT.V.

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